5 AI copywriting tools for better, faster content
There are dozens of AI-powered tools for copywriting to save you from staring at a blank screen and liberate your creativity.
There’s been a lot of talk in writer’s circles about how ChatGPT is going to replace them. I don’t believe that is likely to be the case, at least not yet.
What I do see happening is that writers who don’t know how to leverage AI tools will be replaced by professionals who do. And while it seems like everyone is talking ChatGPT and it is a good general use tool, there is way better stuff out there for writers who are interested in this technology.
Writers, gather round. We’re talking AI copywriting tools today.
AI-powered generative text
The biggest category of AI tools is text-to-text, which is what ChatGPT is. That means it is generating text based on the text prompts you enter.
The problem is, ChatGPT is a language model that is only as good as the input it’s given. Its knowledge base is vast, but copywriting skills are pretty basic. And while you can train the model, its capacity for creative writing is only the first challenge for people evaluating the quality of generated content.
Writers and enthusiasts alike have been quick to point out flaws and limitations in its output, including the absence of sources, recency of information given that its input cutoff was 2021, its occasional confusion or hallucination of fact.
Just this morning, I asked ChatGPT a question about a company we’d previously discussed. The bot’s response was that it wasn’t aware of the company. I reminded the bot that we’d already discussed the company, and it corrected itself. For people who can not distinguish the accuracy of its responses, this is problematic and worrisome.
Then of course there are two main problem areas when it comes to using the writing: One, that AI-generated articles can be detected by detection tools. And two, that Google recently disclosed that it will penalize sites using AI generated content in its ranking.
Luckily, there are dozens of alternative tools for writers to use (35 that I’m aware of, and I’m sure there’s more). So let’s get into it.
Five awesome AI copywriting tools
First, I want to express that I don’t recommend using AI tools to replace creative writing. But I’m all for using it to draft the unimaginative copy snippets that only siphon away your creative juices and using tools for research and inspiration.
I’m with the guys over at the AI Marketing Institute who recently said, “Good to great writers will find ways to use AI to enhance the process — outlines, ideation, inspiration — average writers will use it to write the drafts.” Don’t be an average writer.
With that disclaimer, here are five alternatives to using ChatGPT to assist your ideation, research, writing and editing work for writing projects large and small. Because even great writers can sometimes use a little assist.
Writesonic
Writesonic is an AI writer that creates SEO-friendly content for blogs, Facebook and Instagram ads, Google ads, and Shopify. It’s free to use, but ultimately a freemium model.
Why you’ll love it:
It’s like ChatGPT, but way better.
Its models were trained on high-performing copy from top brands and use gold-standard copywriting frameworks AIDA (attention, interest, desire, action) and PAS (pain, agitate, solutions).
Products are broken down by use case, to easily generate the right format and tone, whether its an email, landing page, vision statement, bio, product descriptions, website copy and more.
Has great bonus features like a one-click article summarizer and a popular paraphrasing tool lets you instantly rephrase entire articles.
Copy.AI
Copy.ai is an AI-powered copywriter that generates quality marketing copy. Also a freemium model. You can play around with it and write up to 2,000 words for free, then its $49 a month.
Why you’ll love it:
Its primary use cases are for emails, blogs and social media, but also has lots of generation tools, including ones specifically for sales copy, hooks, Google Ads, webinar titles and more.
It offers a wide range of services, including content generation, summarization and translation.
You can train the AI with their own language to improve the output.
It allows you to collaborate with other users on the same project.
Jasper.AI
Jasper.ai offers a range of features, including content generation, optimization and personalization, and allows you to generate headlines, product descriptions, social media posts and more. You can try for free, then the basic level is $59 per month, which makes it a tad more pricey than its competitors.
Why you’ll love it:
It uses machine learning algorithms to understand the context and intent of the user's input, and to generate high-quality and unique content.
It can be integrated with popular content management systems and workflows.
You can customize the language and tone so your content aligns to a brand voice.
Copymatic
Copymatic helps you generate content and images within one tool. Automatically write unique, engaging and high-quality copy or content, from long-form blog posts or landing pages to digital ads. Another freemium model. Start with a free trial and if you like it, the base plan is $32 per month.
Why you’ll love it:
Its AI is trained with the knowledge of content writers and conversion experts, so it knows how to do its job well when writing content, whether for website or social media posts.
It’s available in 25 different languages.
Optimized for conversions with content that engages and inspires action.
Rytr
Rytr offers much of the same functionality as other tools, but at an unbelievably affordable price point. You can still use the free plan if you are generating less than 10k characters per month, then its just $9 per month.
Why you’ll love it:
If you are a business owner and gently responding to reviews and messages isn’t your strong suit, you can use the Reply tool to write engaging and thoughtful responses.
It has tools for writers beyond marketing, with a Story Plot feature for creative writers and even a Song Lyrics generator.
You have a one-stop shop for generating images — a limit of five on the free plan.
Select the right one for your needs
All of these tools AI-powered writing and editing tools have some similarities, and each tool has its own strengths and weaknesses. The best one for you will depend on your specific needs and use cases. It's always a good idea to test out different tools and see which one works best for you.
When evaluating any tool, consider factors such as ease of use, functionality and cost. It's also a good idea as part of your due diligence to read reviews and do additional research on the tool to ensure it meets your needs and can help improve your writing process.
Bonus tip
If you don’t have the time or energy to experiment with new tools, you can still use ChatGPT to make you a better writer by asking it for feedback. Just feed it some of your existing writing and write a prompt requesting a critique. ChatGPT used supervised learning to train language models to write critiques of short stories, Wikipedia articles, and other texts from the internet. Try it on your next article and let us know what you think about the result.
This blog was written by Kimberly Morrison, our founder and a real human. As part of our commitment to transparency, we will disclose when articles are written by AI tools.
